As of last week Gartner was reporting Android doubled its market share to 52.5 percent in Q3, while Apple recorded a decline from the year previous at 15 percent in the face of a delayed iPhone 4S. Despite that, a report from research firm GfK (via Reuters) claims iPhone owners are much more likely to display OS loyalty by picking up another iPhone when upgrading their handset.
Specifically, 84 percent of iPhone users included in the research said they would be upgrading to another iPhone, in contrast to just 60 percent of Android users who plan on purchasing another Android device. RIM was of course behind both with 48% of users planning on sticking with a Blackberry.
“The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty” -GfK
So why don’t they want to switch? 33% of consumers included in the research cite not wanting to change the apps and features associated with their device. 29% of respondents didn’t want to learn how to use another device, while 28% didn’t want to transition their content from one device to another…
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